Managing Your Magento Store (On-Demand)

Learning Objectives

After this course, students will be able to:

  • Use system and configuration settings to develop desired behavior for your Magento site and store
  • Configure, manage, and monitor business operations
  • Create and manage multiple sites for different customer populations
  • Drive sales with promotions, banners, rewards, and SEO
  • Manage customer interactions using groups, segments, wishlists, and other native Magento features


Understanding of eCommerce and familiarity with eCommerce systems

Course Description

This course gives merchants, marketing managers, and other admin users hands-on experience in setting up and managing a Magento store. After the course, students will know how to:

  • Set up and manage their Catalog, including: Category structure, product types, layered navigation, product relations
  • Manage customer accounts and groups
  • Set up and use tax rules, payment and shipping methods, store emails, and reports
  • Create and manage orders, invoices, shipments, credit memos, and RMAs
  • Use Magento‚Äôs marketing features to create promotions, coupons, promotional emails, banners, and other marketing enhancements
  • Set up multiple stores on a website

Instructor-led course based on Magento Enterprise Edition v1.14 and
On-Demand course based on Magento Enterprise Edition v1.13.

Course Outline

1. Introduction
  • Basic Magento concepts: scopes, indexes, caches
  • Admin panel overview
2. Setting up a Magento Store
  • Creating an eCommerce Manager user
  • Configuring basic store information
3. Setting up the Catalog
  • Creating the Catalog structure: categories and subcategories
  • Creating Products: Product types, attributes, and attribute sets
  • Setting up layered (filtered) navigation
  • Choosing the optimal product type for specific products
  • Creating product relations: Related products, up-sells, cross-sells
4. Managing Customers
  • Creating a customer tax class and customer groups
  • Managing customer information
  • Enabling customer activities: Wishlist, customer invitations
5. Configuring Sales Functionality
  • Creating tax rules
  • Configuring payment methods and shipping methods
  • Creating transactional emails
  • Viewing and filtering reports for orders and sales
6. Configuring Fulfillment Functionality
  • Creating orders, invoices, shipments and credit memos
  • Managing RMAs on frontend and backend
7. Creating CMS Content
  • Creating CMS pages
  • Creating CMS static blocks
8. Marketing and Promoting
  • Creating promotions with catalog price rules
  • Creating promotions with shopping cart price rules, with and without coupons
  • Creating Customer Segments
  • Creating banners and widgets
9. Creating Multisites
  • Understanding multi-site strategies
  • Creating additional websites, stores, and store views