Managing Your Magento 2 Store (On-Demand)

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Suggested Learning Path

Learning Objectives

After this course, students will be able to:

  • Set up and manage your catalog, including category structure, product types, using layered navigation, multiple inventory sources, and product relations
  • Manage customer accounts and groups
  • Set up and use tax rules, payment and shipping methods, store emails, and reports
  • Create and manage orders, invoices, shipments, and credit memos
  • Create and manage content including blocks, widgets, and category landing pages

Target Audience

Magento store Owners, eCommerce managers, merchandisers, product or marketing managers, customer service, operations management and staff.

Prerequisites

Understanding of eCommerce and familiarity with eCommerce systems

Course Description

This course gives merchants, marketing managers, and other admin users the basic information they need to set up and manage a Magento 2 store.


This course is based on Magento Commerce v2.3.x and Magento Open Source v2.3.x

Course Outline

Unit 1: Introduction
  • Admin Overview
  • Application Architecture
  • Create Users and Roles, Role Scopes in Magento Commerce
  • Set Up for Business
Unit 2: Catalog Management
  • Creating Categories
  • Category Landing Page Appearance
Unit 3: Products
  • Understanding Product Types
  • Product Creation Basics
  • Product Creation
  • Importing and Exporting Products
  • Gift Cards in Magento Commerce
Unit 4: Catalog Presentation
  • Layered Navigation
  • Category Permissions (Magento Commerce)
  • Arranging Products in a Category
  • Visual Merchandiser in Magento Commerce
  • Product Relations
  • Rule Based Product Relations in Magento Commerce
Unit 5: Customers
  • Customer Accounts and Wishlists
  • Gift Registries (Magento Commerce)
  • Customer Management
  • Customer Attributes (Magento Commerce)
  • Store Communications
Unit 6: Setting Up Business Operations and Fulfillment
  • Setting Up Taxes
  • Payments and Shipping
  • Checkout Experience
  • Gift Wrapping & Gift Receipts in Magento Commerce
  • Fraudulent Payment Protection
  • Business Operations Reports
  • Fulfillment Process
  • Return RMA in Magento Commerce
Unit 7: Content and Marketing
  • About Content in Magento
  • Blocks
  • Pages
  • Widgets
  • About Promotions in Magento
  • Catalog Price Rules
  • Cart Price Rules
  • Dynamic Blocks in Magento Commerce
  • Customer Segments in Magento Commerce
  • Page Hierarchy in Magento Commerce
  • Content Staging and Preview in Magento Commerce
  • Pagebuilder CMS in Magento Commerce
Unit 8: SEO and Customer Engagement
  • SEO 1: URL Rewrites
  • SEO 2: Metadata and other SEO tools
  • Customer Engagement
  • Reward Points in Magento Commerce
  • Reports for Marketing Users