Managing Your Magento 2 Store (On-Demand)

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Suggested Learning Path

Learning Objectives

After this course, students will be able to:

  • Set up and manage their Catalog, including: Category structure, product types, layered navigation, product relations
  • Manage customer accounts and groups
  • Set up and use tax rules, payment and shipping methods, store emails, and reports
  • Create and manage orders, invoices, shipments, and credit memos
  • Use Magento’s marketing features to create promotions and coupons

Target Audience

Magento store Owners, eCommerce managers, merchandisers, product or marketing managers, customer service, operations management and staff.

Prerequisites

Understanding of eCommerce and familiarity with eCommerce systems

Course Description

This course gives merchants, marketing managers, and other admin users the basic information they need to set up and manage a Magento 2 store.


This course is based on Magento 2.1.0

Course Outline

Introduction
  • Admin Overview
  • Users and Roles
Catalog Management
  • Creating a Catalog Management User
  • Creating Categories
  • Category Landing Page Appearance
Products
  • Product Types
  • Product Creation
  • Importing and Exporting Products
Catalog Presentation
  • Using Layered Navigation
  • Arranging Products in a Category
  • Creating Product Relations
Customers
  • The Customer Experience
  • Customer Management
Business Operations and Fulfillment
  • Setting Up Taxes, Payments and Shipping
  • Configuring Checkout
  • Setting Up Store Communications
  • Working With Business Operations Reports
  • Magento Order Flow
Content
  • Static Blocks
  • Pages and Widgets
  • Content Staging
Marketing
  • Creating the Marketing Manager User
  • SEO Strategy
  • Catalog Search
  • Creating Promotions
  • Working with Marketing Reports

Check out this brief video that provides an overview of the course player used in our Magento 2 On-Demand courses!