Managing Your Magento 2 Store (On-Demand)

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Suggested Learning Path

Learning Objectives

After this course, students will be able to:

  • Set up and manage their Catalog, including: Category structure, product types, layered navigation, product relations
  • Manage customer accounts and groups
  • Set up and use tax rules, payment and shipping methods, store emails, and reports
  • Create and manage orders, invoices, shipments, and credit memos
  • Use Magento’s marketing features to create promotions and coupons

Target Audience

Magento store Owners, eCommerce managers, merchandisers, product or marketing managers, customer service, operations management and staff.

Prerequisites

Understanding of eCommerce and familiarity with eCommerce systems

Course Description

This course gives merchants, marketing managers, and other admin users the basic information they need to set up and manage a Magento 2 store.


This course is based on Magento Commerce v2.2.x and Magento Open Source v2.2.x

Course Outline

Unit 1: Introduction
  • Admin Overview
  • Application Architecture
  • Create Users and User Roles
  • Set Up for Business
Unit 2: Catalog Management
  • Creating Categories
  • Category Landing Page Appearance
Unit 3: Products
  • Understanding Product Types
  • Product Creation Basics
  • Product Creation
  • Importing and Exporting Products
  • Gift Cards (Magento Commerce)
Unit 4: Catalog Presentation
  • Using Layered Navigation
  • Category Permissions (Magento Commerce)
  • Arranging Products in a Category
  • Visual Merchandiser (Magento Commerce)
  • Product Relations (Magento Commerce)
  • Rule Based Product Relations (Magento Commerce)
Unit 5: Customers
  • Customer Accounts and Wishlists
  • Gift Registries (Magento Commerce)
  • Customer Management
  • Customer Attributes (Magento Commerce)
  • Store Communications
Unit 6: Business Operations and Fulfillment
  • Setting Up Taxes, Payments and Shipping
  • Configuring Checkout
  • Checkout Experience
  • Gift Wrapping (Magento Commerce)
  • Fraudulent Payment Protection
  • Business Operations Reports
  • Fulfillment
  • Return RMA (Magento Commerce)
Unit 7: Content and Marketing
  • About Content in Magento 2
  • Blocks
  • Pages
  • Widgets
  • About Promotions in Magento 2
  • Catalog Price Rules
  • Cart Price Rules
  • Banners (Magento Commerce
  • Customer Segments(Magento Commerce
  • Page Hierarchy
  • Content Staging and Preview (Magento Commerce)
  • Bluefoot CMS
Unit 8: SEO and Customer Engagement
  • URL Rewrites
  • Metadata and other SEO tools
  • Customer Engagement
  • Reward Points (Magento Commerce
  • Reports for Marketing Users