Managing Your Magento 2 Catalog

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Learning Objectives

After this course, students should be able to identify and explain:

  • Product types and why they are needed. The focus is on the practical applications of product types and how to leverage product types in the optimal way when designing the catalog.
  • Determine how to use product and category attributes in an optimal way and identify performance implications of different decisions made when designing the catalog
  • Magento inventory organization, plus multi-source inventory and how to represent merchant’s inventory using Magento capabilities
  • Advanced topics such as performance, indexing, Web-API

Target Audience

eCommerce Managers, Marketing staff, Product Managers/Owners, SEO Managers, Magento Admins, CSR’s and Fulfillment staff. This audience would be responsible for creating, publishing and managing effective marketing campaigns using native Magento features to grow their eCommerce business.

Prerequisites

Managing Your Magento 2 Store

Course Description

For the merchant’s staff responsible for representing existing warehouse/stock in Magento 2 eCommerce web sites. This includes setting up an effective structure and framework for displaying and operating your catalog. The course will cover how decision criteria are gathered and the impact the decisions made will have on such areas as performance, cost of operations and the customer experience.

This course is based on Magento Commerce v2.3.x and Magento Open Source v2.3.x

Course Outline

Unit 1: Intro and Recap of Managing Your Magento 2 Store
  • Introduction and Course Overview
  • Magento Admin Panel, login and permissions
  • Magento Catalog organization
Unit 2: Product Management
  • Attributes
  • Managing images
  • Product descriptions and titles
  • SEO features
Unit 3: Product Types
  • Configurable products – pros and cons
  • Advances in Bundle and Group products
  • Virtual products
  • Selecting the right Product Type
Unit 4: Pricing
  • Prices and Currencies
  • Advanced use of Catalog price rules
  • Prices and indexes
Unit 5: Inventory
  • Inventory setup (including MSI)
  • Inventory and indexing
Unit 6: Connected Products
  • Related Products
  • Cross-sells, up sells
  • Target rules and customer segments
Unit 7: Categories
  • Managing categories
  • Category attributes
  • Products in categories
  • Layered navigation
  • Using categories as filters
Unit 8: Catalog import
  • Import products
  • Import categories